July 26, 2020

The First World Cup Emblem

The first official World Cup logo was brought into being in 1954, by the hosts for that year, Switzerland.

Before the 1954 games, the tournament hosts produced posters to brand their World Cup.

Up until 2002, the FIFA logo (a football and a world globe combined) was only used in essence by host countries, who had creative reign over their emblem designs.

In 1998, a new official FIFA World Cup was created. From that point on, FIFA took control of branded materials for all of its events. From 2002 onwards, host countries have been required to use the FIFA logo within their emblem design.

Published: February 19, 2020
Last updated: July 26, 2020