Achieving 2022

Qatar's incredible journey to becoming the first country in the Middle East to host the FIFA World Cup
The Bid
The Bid - Making History

Qatar’s win and their subsequent hosting of the FIFA Football World Cup in 2022, will not only make history but will leave a legacy that will benefit us all.

Leaving a Legacy

Qatar aims to deliver an amazing World Cup, delighting fans and attracting new supporters. Even more important, however, is the event legacy - how Qatar will use the power of the football to benefit society beyond the game?

Legacy
After the World Cup

Qatar's overarching hope is that hosting the World Cup will deliver a multifaceted legacy that will span borders and last for generations.

Environmental Legacy
Social Legacy
Sports Legacy
A Unique Nation

Qatari National Identity

We represent national identity through a host of means - colours, symbols, emblems, illustrations - Qatar is no exception. Find out more here...

World Cup Branding

The Right Brand

Designed to capture your attention and create a connection, branding is essential to any event, especially one as loved as the FIFA World Cup.

The Brand

The Qatari World Cup Brand

Qatar's World Cup brand celebrates football and its power to unite, the Qataris unique culture and heritage, and the nation's journey to 2022.

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